Hi, I’m Elena.
A digital product designer. I specialize in extracting clarity from ambiguity through user research, delivering impactful interaction and visual design.
lululemon Digital Store Pages
Connecting online and in-person shopping
Platform: Web
User research, visual design, content strategy and prototypes
Ecommerce Membership
Increasing loyalty program enrollment and engagement through gamification
Platform: iOS
User research, user flows, information architecture, wireframes
Classic Nursery
Transforming a landscaping company’s website
Platform: Web
User research, user flows, information architecture, wireframes, prototypes and style guide