Hi, I’m Elena.

A digital product designer currently at lululemon. I specialize in extracting clarity from ambiguity, delivering impactful interaction and visual design.

Featured Projects

lululemon Product Discovery & Browsing

Improving browse discovery, comparison, and conversion.

Web

UX strategy, visual design, motion design and prototyping

lululemon Image Gallery

Reducing decision fatigue in product browsing.

Web

Discovery, UX strategy, visual design, motion design, and prototyping

lululemon Digital Store Pages

Connecting online and in-person shopping.

Web

User research, visual design, content strategy and prototyping